Retail Doctor Academy

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Course Category: modules

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Introduction to Social Media

Welcome to Introduction to Social Media

This is a Fit for Business™ Brand Aid™ course

This course has been developed specifically for retailers such as:

  • Store owners
  • Store managers
  • Regional and state managers
  • Team leaders
  •  Retail staff interested in Social Media for retail business

This module will cover:

  •  The different types of social media channels
  •  How to determine the best channels for your business
  •  How to use social media to promote your business

This content is only available to subscribers of The Retail Doctor Academy.

Local Area Marketing

Local Area Marketing

This is a Fit for Business™ Brand Aid™ course

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This course has been developed specifically for retailers such as:
  • Store owners
  • Store managers
  • Regional & state manager
This module we focus on:
  • Local Area Marketing and the different Local Area Marketing Channels
  • How to run a Local Area Marketing Campaign
  • The role of Social Media in Local Area Marketing
  • Different types of Community engagement

This content is only available to subscribers of The Retail Doctor Academy

Leading your Team to Retail Success

Welcome to Leading your Team to Retail Success

This is a Fit for Business™ Effective People course

This course has been developed specifically for retailers such as:

  • Store owners
  • Store managers
  • Regional & state managers
  • Team leaders
  • Retail staff advancing towards team leadership

By the end of this module, you will learn:

  • How to lead your team to win now or in the future
  • Key techniques of being an effective leader
  • How to apply key principles of the course with your team

This content is only available to subscribers of The Retail Doctor Academy.

Virtual Impact

Visual Merchandising

Welcome to the Fit for Business™ Visual Impact course

This training is suited to retail staff to improve their understanding of key visual merchandising elements:

  • Store owners
  • Store managers
  • Regional and state managers
  • Team leaders
  • Buyers and merchandisers

In this course, you will learn:

  • What is visual merchandising?
  • Importance of visual merchandising
  • Functional store layout and effective product positioning
  • Use of colours to enhance your in-store displays
  • Usse the five senses to maximise your in-store displays

This content is only available to subscribers of The Retail Doctor Academy

Fit for Business Category Management

Inventory Management

Welcome to Inventory Management

This is a Fit for Business™ Category Cardio™ course

This course has been developed specifically for retailers such as:

  • Store owners
  • Store managers
  • Regional and state managers
  • Team leaders
  • Retail staff wanting to understand category management
  • Buyers and merchandisers

By the end of this module, you will be able to:

  • Define category management as an evolving, consumer-led approach to retail product management.
  • Identify associated product management systems.
  • Consider the implications of category management for retail buying organisation structures and supply partners.
  • Outline the limitations of category management.
  • Implement a merchandise management system to improve your gross margin and cash flow.
  • Analyse product categories to improve margin profitability and cash flow.
  • Define inventory productivity.
  • Use Gross Margin Return on Inventory (GMROI) as merchandise productivity.

This content is only available to subscribers of The Retail Doctor Academy.